Associate Director, Orchestration Engine

Career Category Marketing Job Description Join Amgen’s Mission of Serving Patie nts   At Amgen, if you feel like   you’re   part of something bigger,   it’s   because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.    Since 1980,   we’ve   helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year.   Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare   diseases , and   obesity   and obesity-related conditions.   As a member of the Amgen team,   you’ll   help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.    Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that   lay   within them,   you’ll   thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.    Associate Director, Orchestration Engine – Business Lead   What you   will do   Let’s   do this.   Let’s   change the world. In this vital role, you will serve as the dedicated Orchestration Engine business lead for Amgen’s   diverse portfolio , helping brand teams shape more relevant, coordinated customer experiences across channels.   Reporting to the Director, End-to-End Capabilities – Orchestration Engine, you will translate portfolio and brand priorities into clear business requirements, governed decision logic, and scalable orchestration capabilities. You will partner with brand teams, Decision Sciences, Technology, CRM, CDP, content, channel, and vendor teams to design and deploy capabilities spanning Next Best Action, audience activation, customer journey orchestration, and workflow automation.   You will act as the business product owner for the assigned portfolio—coordinating brand engagement, use-case definition, requirements,   deployment   readiness, and adoption. You will ensure that individual brand needs   contribute   to reusable enterprise orchestration capabilities and decisioning patterns rather than isolated, one-time solutions.   Through strong business partnership and matrixed leadership, you will help embed intelligence into Marketing workflows and enable Amgen to deliver the right action, to the right stakeholder, at the right time.   This role is a Flexible Commuter role to one of two U.S. sites, Thousand Oaks, California, or Deerfield, Illinois. You will work on- site   a minimum of three days per week.   Portfolio Engagement & Use-Case Prioritization   Serve as the primary Orchestration Engine partner for assigned portfolio and brand teams.   Partner with brands to define desired cross-channel customer experiences and   identify   high-value orchestration opportunities.   Translate portfolio priorities into a sequenced backlog of NBA, audience activation, journey orchestration, and workflow use cases.   Assess opportunities based on business value, customer and patient impact, readiness, feasibility, and potential for enterprise reuse.   Identify   common requirements across brands and translate them into reusable decisioning patterns and activation capabilities.   Business Requirements & Capability Design   Translate brand   objectives   and customer journey needs into business requirements, user stories, decision rules, and acceptance criteria.   Define how data, analytics, AI-generated recommendations, business rules, and human judgment should come together in operational workflows.   Co-design orchestration capabilities with Decision Sciences, Technology, CRM, CDP, content, channel, and vendor partners.   Define eligibility criteria, prioritization requirements, workflow handoffs, approval points, and business guardrails.   Ensure recommendations are relevant, explainable, compliant, and actionable within Marketing workflows.   Represent portfolio requirements while   aligning to   enterprise Orchestration Engine standards and architecture.   Delivery, Deployment & Adoption   Provide business ownership from discovery and design through testing, deployment, and optimization.   Coordinate brand participation in workshops, requirements validation, user acceptance testing, and release readiness.   Partner with Technology and vendor teams to resolve requirements, dependencies, risks, and implementation decisions.   Coordinate rollout and adoption   plans   with brand, Marketing Operations, and   change-management   partners.   Drive adoption of Orchestration Engine capabilities across the assigned Marketing organization.   Gather user feedback and translate learnings into product, workflow, and roadmap enhancements.   Help extend successful capabilities efficiently across   additional   brands and use cases.   Governance, Measurement & Improvement   Apply enterprise standards for NBA, decision logic, audience activation, journey orchestration, and human-led decision-making.   Ensure business rules, eligibility criteria, prioritization logic, and   approval   workflows are documented and governed.   Partner with Legal, Regulatory, Privacy, Compliance, and other control functions as appropriate.   Define success measures for assigned orchestration use cases.   Monitor adoption, recommendation   utilization , workflow performance, and business impact with analytics partners.   Use performance data and stakeholder feedback to improve decisioning patterns and customer   experiences .   Cross-Functional Leadership & Communication   Serve as the bridge between brand stakeholders, Decision Sciences, Technology, activation teams, and vendor partners.   Lead matrixed teams thro