Associate Brand Manager

BUILT ON FLAVOR.  FUELED BY PEOPLE. What’s it like to work at Kinder’s? Well, there’s a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that, there’s also plenty of hard work. Because we don’t just like flavor, we’re obsessed with it.      With over 100 products sold nationwide, we’re now a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more. We’re not your typical CPG company. Privately held and founder-led, we like to think of ourselves as a pirate ship in a sea of cruise ships . Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.   As we expand globally and approach $1 billion in revenue, we need more smart-and-scrappy, flavor-obsessed people to come aboard. If you’re looking for a place where you can see the real impact of your work... this is it!  Every day, you’ll be part of a journey to add flavor to millions of meals and lives.  How you'll have an impact at Kinder’s:  Reporting to the Sr. Brand Manager, the Associate Brand Manager  will play a critical role in driving brand performance through business analytics, go-to-market excellence, portfolio management, and innovation planning. This role is ideal for a strategic, analytically rigorous, and execution-oriented brand builder who has a strong ownership mentality, a desire to learn, and thrives in a fast-moving, entrepreneurial environment.   Key Responsibilities of the Role:   Business Performance & Analysis   Provide regular consumption reporting using syndicated point-of-sale (Circana) and panel (Numerator) data   Analyze sales, velocity, distribution, pricing, and promotional performance   Track KPIs including sales growth, market share, household penetration, repeat rate, incrementality, and margin   Identify performance gaps vs. goals and recommend corrective actions   Monitor competitive landscape and emerging category trends   Support demand forecasting and financial planning processes   Go-to-Market Execution   Monitor distribution, shelving, pricing, and promotional performance across  key accounts /  channels ( Grocery , Mass, Club,  eCom )  and   identify  optimizations   Partner with Sales  Strategy  to develop distribution priorities and trade strategies   Support development of sell-in materials and customer-facing presentations   Collaborate with Customer Marketing and Studio teams to build impactful  brand  support  plans   Ensure cross-functional alignment to deliver initiatives on time and in full   Product & Portfolio Management   Monitor item-level velocity and incrementality to  optimize  assortment   Make recommendations on SKU prioritization, renovation, and discontinuation   Support full product lifecycle management from concept to post-launch analysis   Build and  maintain  product roadmaps aligned with strategic growth priorities   Conduct size-of-prize analysis and cannibalization modeling   Innovation & Business Planning   Support the creation of short and long-term growth plans,  identifying  opportunities to  optimize  category / segment goals, strategies,  tactics  and performance metrics   Develop and drive cross-functional execution of close-in innovation plans (e.g., new flavors, sizes, packaging) including insights, business case, pricing, and volume forecasting   Partner with Customer Marketing and Studio teams to develop new item launch plans that drive awareness and trial across key accounts / channels   Conduct post-launch reviews to assess performance vs. objectives   Cross-Functional  Partnership   Lead alignment across Sales, Finance, Insights, Product Development, Operations, and Project Management   Anticipate executional risks and proactively solve issues   Communicate   performance updates,  strategies, and recommendations to senior leadership   Operate effectively in a lean, high-growth, high-accountability environment   What You Bring to the Table   Education / Experience   Bachelor's Degree required, MBA preferred   2+ years relevant work experience in business analytics, product/brand management, or innovation. Experience in consumer products is a plus   Strong analytical & quantitative acumen. Experience with syndicated point-of-sale data (e.g., Circana) and consumer panel data (e.g., Numerator) preferred    Proven strategic thinker with a strong sense of curiosity   Strong organization skills with understanding of go-to-market process    Understanding of P&L drivers including trade promotion and margin    Track record of successful collaboration with cross-functional partners to drive work forward and ability to be agile in fast-paced, high-change environment    Personal Characteristics   Business builder who owns and drives results   Growth mindset with an excitement to learn   Thrive in a dynamic, lean, and agile environment with proven record of completing projects on time in full through excellent cross functional team management, leadership, communication and influence   Self-starter who takes initiative and speaks their mind   Excited to be part of a fast-moving team with the ability to be a leader and a follower   Enjoy finding ways to say ‘yes’ as often as possible to deliver impactful and important priorities   Things About the Way We Work   No two days here are the same   We try to be good team members and good communicators, but we don’t live by hierarchy and structure – everyone is a difference maker here   We make a lot of decisions in the face of incomplete information – our team embraces ambiguity and tries to make good decisions fast rather than great decisions slow   We believe our job is to take smart risk, not to eliminate risk   We believe in growing our skills and becoming a better company with more managerial expertise, but we are an entrepreneurial company at heart