AI-Native Growth Marketer

About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you. Job Description Visa is seeking an AI-Native Growth Marketer to join the Value-Added Services (VAS) Marketing organization. This is an analyst-level role with significant execution responsibility and the opportunity to directly influence growth outcomes across Visa's digital ecosystem. This individual will be responsible for supporting, identifying, testing, scaling, and optimizing digital growth opportunities across Visa's expanding portfolio of digital experiences and customer engagement channels. The ideal candidate has built their career during the rise of generative AI and modern growth technologies, bringing firsthand experience using AI not simply as a productivity tool, but as a mechanism for experimentation, automation, insight generation, customer acquisition, and scalable growth. They are equal parts growth strategist, digital marketer, data analyst, and AI innovator, with a proven ability to leverage emerging technologies, experimentation frameworks and customer insights to accelerate business outcomes. They are highly curious, entrepreneurial and performance-oriented, with a strong bias toward action and a passion for challenging conventional thinking. Success in this role requires balancing strategic thinking with hands-on execution while continuously uncovering new opportunities to improve digital acquisition, engagement, conversion and customer experience. The AI-Native Growth Marketer will support global demand marketing efforts through AI- powered content scaling, conversion rate optimization (CRO), search everywhere optimization (SEO/GEO) strategies, experimentation, digital analytics, customer journey optimization and emerging growth channels. This individual will leverage modern AI platforms, agentic workflows, automation frameworks, synthetic testing methodologies, and growth technologies to uncover opportunities that drive measurable business impact. They will continuously evaluate emerging AI, martech, and digital experience platforms to identify innovations that can improve acquisition, engagement, personalization, and conversion at scale. They will understand how to optimize digital experiences across multiple global and regional markets, using data, testing, localization strategies, and AI-enabled workflows to improve performance at scale. The successful candidate will bring hands-on knowledge of SEO, GEO, web analytics, customer acquisition, content discovery, digital measurement, and experimentation practices while maintaining a relentless focus on business outcomes. This role requires a candidate who has grown professionally during the rapid rise of generative AI and modern growth technologies. They understand how to leverage AI not only for content creation and productivity, but also for workflow automation, agentic systems, prompt engineering, research acceleration, insight generation, experimentation, and operational scale. They actively evaluate new tools, emerging channels, and evolving consumer behaviors, translating opportunities into measurable growth initiatives. They are comfortable operating within ambiguity, learning quickly through experimentation, and continuously refining strategies based on data and market feedback. This position will play an important role in supporting the long-term digital growth ambitions of Visa's Value-Added Services business. This Position Will Be Responsible For Develop, support and execute digital growth strategies focused on customer acquisition, engagement, conversion, and business impact across Visa's digital ecosystem Identify emerging growth channels, technologies, and opportunities that can drive measurable acquisition, engagement, and revenue outcomes Leverage AI platforms, automation frameworks, and agentic workflows to accelerate marketing execution, insight generation, content scalability, and operational efficiency Execute and analyze experimentation programs including but not limited to conversion rate optimization (CRO) initiatives, A/B multivariate testing, AI-synthetic user testing, dynamic landing page optimization, and customer journey enhancements Utilize SEO, GEO, and search-everywhere optimization initiatives at scale to improve discoverability, visibility, and organic growth performance Build measurement frameworks, dashboards, and performance reporting that translate analytics into actionable business recommendations Partner with content, web, product marketing, regional marketing, and digital operations teams to scale high-performing digital experiences globally Conduct competitive intelligence, market analysis, and digital trend monitoring to identify new opportunities and areas of differentiation Prioritize and manage a portfolio of growth initiatives using data-driven decision making and an iterative test-and-learn approach Partner with and support web teams to author, publish, and optimize landing pages, digital experiences, and growth-focused content when doing so enables faster experimentation, accelerates speed-to-market, or unlocks new growth opportunities Champion and execute within culture of experimentation, innovation, measurement, and continuous optimization across the broader digital marketing organization This position is a Hybrid role to be based in our Austin, TX location. Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager