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Admissions Counselor / Senior Admissions Counselor / Assistant Director of Transfer Admissions

Augsburg University · Minnesota

📍 Minneapolis, MN, usvia smartrecruitersPosted 2026-09-15
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Augsburg University has maintained a strong academic reputation defined by excellence in the liberal arts and professional studies since 1869. A welcoming campus in the heart of Minneapolis, Augsburg offers undergraduate and graduate degrees to nearly 3,200 diverse students. Augsburg’s mission is to educate students to be informed citizens, thoughtful stewards, critical thinkers, and responsible leaders. The Augsburg experience is supported by an engaged community that is committed to intentional diversity in its life and work. An Augsburg education is defined by excellence in the liberal arts and professional studies, guided by the faith and values of the Lutheran church, and shaped by its urban and global settings. Augsburg invites individuals who share our mission and commitment to intentional diversity, equity, inclusion and belonging to join our community.  In particular, Augsburg invites BIPOC, LGBTQIA+, individuals with disabilities, women, veterans and those from underrepresented or marginalized backgrounds are encouraged to apply.  Augsburg is accepting applications for Admissions Counselor, Senior Admissions Counselor, and Assistant Director positions within our Transfer Admissions team. The Hiring Team will review candidates' applications and place qualified candidates into the appropriate position title based on their experience and qualifications. Strategic Enrollment Management (SEM) at Augsburg University  The Strategic Enrollment Management (SEM) division includes four uniquely equipped teams: Undergraduate Admissions, Graduate Admissions, SEM Operations, and Financial Aid. The SEM division’s vision is to be a belonging organization that builds deeper relationships, changes systems, and dismantles the access barriers in higher education enrollment management. Our SEM mission is to meet every student where they are with authentic presence, outreach, and engagement. Our nationally recognized Augsburg Applies to You platform supports this mission through direct admissions, success coaching, and academic belonging. We exist to deliver enrollment results, innovation, service, and the essential infrastructure to attract, meet the needs of, and enroll future graduates. We are a key partner in driving sustainable enrollment growth at Augsburg towards the goal of becoming a medium sized university with 5,000 Auggies by 2030. Summary of Position  The Admissions Counselor, Senior Admissions Counselor, and Assistant Director of Transfer Admissions enthusiastically conducts personalized student engagement for all stages of the enrollment decision making journey. They are responsible for recruiting prospective students and developing deeper student coaching relationships informed and measured by data analytics and results.  They will manage an assigned territory, provide support for other counselors, facilitate staff training related to University messaging and positioning, and occasionally manage student-employee projects and outreach.  This position primarily works with incoming transfer student populations and will occasionally support first-year student recruitment and events. Primary Responsibilities Direct Student Engagement: Conduct recruitment, yield, and anti-melt activities throughout the entire enrollment cycle. Conduct student interviews and presentations (on and off campus).  Conduct routine cultivation outreach and response (phone, text, social media, email). Conduct in-person and virtual recruitment activities i.e. online and in-person events, chat, social media, video, etc. Evaluate admission applications and make admission decisions. Help plan, organize, and execute engaging on-campus (and off-campus) recruiting events  Utilize Customer Relationship Management (CRM) databases to manage communications/follow up and your capacity accountability. Connect and strengthen relationships with local community college advisors, counselors, faculty, and staff Administrative Tasks Develop and manage a recruitment target audience of 1,000 – 1,500 inquiries and 150 - 200 admitted students each year.   Analyze recruitment data and use information to determine travel and communication plans.  Responsibility for an assigned area of strategic priority or initiative utilizing the objective and key results framework (OKR). Additional Responsibilities Serve on various division cross-functional teams that impact the recruitment and retention of students. Successfully complete Augsburg Diversity Certificate program. Attend regular staff meetings and trainings and stay informed of institutional changes that would impact the students' experience. Share trends on what you are hearing from students with the wider team.   Provide input on recruitment strategies. i.e. the Augsburg Applies 2U. Complete routine reports related to recruitment, projections, travel, and special programs.  Work with the rest of the admissions staff to develop the quarterly/annual recruitment plans. Be open to change and able to adapt to an ever evolving higher education landscape. Assist with other duties and projects as assigned.  Work Environment and Physical Demands Flexible schedule including evening and weekend hours.   Hybrid-work schedule with regular on-campus and remote- work options The typical work environment is an office. Extensive phone and computer use. This position required travel, including some overnight stays, by automobile or air, to attend and present at various recruitment events.  Minimum Qualifications Bachelor’s degree. Enthusiasm and passion for empowering others to succeed. Evidence of the ability to work with persons from diverse backgrounds. Excellent oral/public presentation and written communication skills. Technology experience with Microsoft Suite (i.e. Word and/or Excel). Preferred Qualifications Admissions experience as a professional staff member, student employee, or internship. Ability to speak bilingually: Spanish, Somali

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