07 Manager - MP - Marketing

Field Marketing Manager Position Overview We are seeking an experienced Field Marketing Manager to develop and execute marketing strategies that drive growth, demand generation, customer engagement, and product commercialization across assigned industry segments in North America. This role will lead segment marketing strategy, integrated campaigns, product launches, and sales enablement initiatives that support customer acquisition, product adoption, and revenue growth. Working closely with Sales, Product Management, Strategic Accounts, Customer Experience, and Global Marketing, the Field Marketing Manager will translate market insights into actionable go-to-market strategies and measurable business results. The ideal candidate brings a strong combination of B2B marketing expertise, commercial acumen, strategic thinking, and hands-on execution experience. Key Responsibilities Marketing Strategy & Demand Generation Develop and execute annual marketing strategies and growth plans for assigned industry segments. Plan and manage integrated, multi-channel campaigns that generate awareness, qualified leads, pipeline, and revenue. Execute marketing initiatives across digital advertising, email, social media, content marketing, webinars, trade shows, and industry partnerships. Analyze customer needs, market trends, competitive activity, and emerging opportunities to inform marketing strategies. Develop customer personas, buyer journey maps, and industry-specific value propositions. Partner with Sales and other cross-functional teams to align marketing initiatives with commercial objectives. Product Marketing & Commercialization Lead go-to-market planning and commercialization strategies for new products and solutions. Collaborate with Product Management to incorporate customer insights, market feedback, and competitive intelligence into product positioning and launch strategies. Develop product messaging, value propositions, and competitive differentiation tailored to assigned markets. Coordinate product launches across digital channels, sales teams, dealer networks, and customer communications. Support product lifecycle initiatives, including portfolio updates, rebranding, and product transitions. Sales Enablement & Channel Marketing Develop sales enablement materials, including presentations, playbooks, case studies, competitive comparisons, and product launch toolkits. Partner with Sales and Channel Marketing to support customer engagement, lead conversion, and commercial effectiveness. Ensure marketing programs and product launches are effectively communicated and executed across direct and indirect sales channels. Events & Industry Engagement Plan and execute marketing initiatives for trade shows, customer events, webinars, and industry conferences. Leverage events to support lead generation, product launches, customer relationships, and brand awareness. Manage event promotion, lead capture, follow-up campaigns, and performance measurement. Evaluate event effectiveness and identify opportunities to improve return on investment. Marketing Analytics & Performance Develop and manage marketing budgets to maximize effectiveness and business impact. Establish and monitor KPIs related to lead generation, pipeline contribution, revenue influence, campaign performance, and product adoption. Utilize CRM, marketing automation, and reporting tools to evaluate performance and identify opportunities for improvement. Present marketing results, insights, and strategic recommendations to leadership. Continuously optimize marketing programs through data analysis, testing, and performance measurement. Required Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field. 7+ years of progressive B2B marketing experience, including demand generation and product marketing. Demonstrated experience developing and executing integrated marketing campaigns and go-to-market strategies. Proven success supporting product launches and commercialization initiatives. Experience in industrial, manufacturing, commercial equipment, facility solutions, or channel-based business environments. Strong understanding of market segmentation, customer journey mapping, lead generation, and marketing performance analytics. Experience with CRM and marketing automation platforms. Strong project management skills with the ability to manage multiple priorities and cross-functional initiatives. Excellent communication, presentation, analytical, and stakeholder management skills. Preferred Qualifications Experience with Salesforce, Pardot/Marketing Cloud Account Engagement (MCAE), and Power BI. Experience supporting dealer, distributor, or partner-led sales channels. Experience managing external agencies, vendors, and marketing budgets. Demonstrated ability to translate market insights into measurable commercial growth. Measures of Success Success in this role will be evaluated through segment revenue growth, marketing-generated pipeline, lead generation and conversion, product launch performance, customer engagement, and marketing return on investment. Travel Requirements Approximately 10% travel throughout North America for customer visits, trade shows, industry events, partner engagement, and internal meetings. Let’s create a cleaner future together Cleaning has emerged as a key contributor to health and safety, sparked by technology and innovation. At Nilfisk we are a driving force in this development. Being part of Nilfisk means thinking outside of the box, bringing your inspiring ideas to life, sharing the results, and learning from your setbacks. We believe that diversity is our greatest strength – as we achieve the best results from a wide variety of views and approaches. At Nilfisk, you have the freedom to be yourself and express your opinions. Nilfisk is firmly committed to growth and sustainab